If you read blog you are probably familiar with the concept of Web Feeds, Atom or RSS. Web Feed automatically send all your posting to your subscriber, who use blogreader such as Bloglines or Pluck, or any sofware aplication for reading RSS feeds. For purpose of marketing, it doesn’t really matter which kind of web feed you use. What is important is what webfeed can do for you.

Google, Yahoo and any major Search engine have started indexing web feeds, because the blog information is so time-sensitive, then index them quickly. To make sure thats your web feeds show up right away, simply just ping to search engine every time you post, Ping-O-Matic is sample for free service to ping the web feed blog posts. Soon search engine will respond and receive the ping, it dispaches its search spider/crawler to scoop up your new pages or blog posts.

No, how about regular Web pages ? Web feeds can distribute more than just blog posts. Why not create a Web feed from your product catalog or generate sitemap with Web feed style. Get your programmer to produce a Web feed thats send the latest catalog changes every time and distribute to the subcribers, ping to search engine for that feed (for Google Blogger can be submit to Blogger Search Ping)
Now you will see your product catalog changes reflected in the search engine as quickly as your blog posts. If you are accustomed to waiting a month for search index updates, you will be thrilled to see changes show up in day or two when you use Web feeds.